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The pocketbook sets out how to plan for working online, who should be involved, time, cost and quality issues, resources required and how to calculate cost and benefits. The first chapter defines e-commerce, citing seven things to know and eight things to do. The five business benefits of e-commerce are then explored, followed by details of how being online has dramatically affected businesses, especially with regard to the customer. In subsequent and separate chapters, the author then explains how to promote a company online, how to manage search engines to raise visibility and how to create trust online through appropriate security and data protection. The concluding chapter lists eight steps to plan successful e-commerce. Each chapter ends with a useful action plan.
Zakup książki
The E-Commerce Pocketbook, Phil Hailstone, Rowan Williams
- Język
- Rok wydania
- 2006
- Oprawa
- (twarda)
Metody płatności
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- Tytuł
- The E-Commerce Pocketbook
- Podtytuł
- A Pocketful of Tips and Techniques to Help You Set Up, Manage and Promote an E-Commerce Channel to Best Advantage - 2nd Edition
- Język
- angielski
- Autorzy
- Phil Hailstone, Rowan Williams
- Wydawca
- Management Pocketbooks
- Rok wydania
- 2006
- Oprawa
- twarda
- Liczba stron
- 128
- ISBN10
- 1903776465
- ISBN13
- 9781903776469
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- The pocketbook sets out how to plan for working online, who should be involved, time, cost and quality issues, resources required and how to calculate cost and benefits. The first chapter defines e-commerce, citing seven things to know and eight things to do. The five business benefits of e-commerce are then explored, followed by details of how being online has dramatically affected businesses, especially with regard to the customer. In subsequent and separate chapters, the author then explains how to promote a company online, how to manage search engines to raise visibility and how to create trust online through appropriate security and data protection. The concluding chapter lists eight steps to plan successful e-commerce. Each chapter ends with a useful action plan.