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The Membership Economy

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

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Reveals the membership business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

Zakup książki

The Membership Economy, Robbie Kellman Baxter, Allen Blue

Język
Rok wydania
2015
Oprawa
(twarda)
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Tytuł
The Membership Economy
Podtytuł
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Język
angielski
Rok wydania
2015
Oprawa
twarda
Liczba stron
255
ISBN10
0071839321
ISBN13
9780071839327
Seria
Opis
Reveals the membership business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.