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End of Competitive Advantage

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Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.

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End of Competitive Advantage, Rita McGrath, Alex Gourlay

Język
Rok wydania
2013
Oprawa
(twarda)
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Tytuł
End of Competitive Advantage
Język
angielski
Rok wydania
2013
Oprawa
twarda
Liczba stron
204
ISBN10
1422172813
ISBN13
9781422172810
Seria
Opis
Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.