Parametry
- 301 stron
- 11 godzin czytania
Więcej o książce
Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.
Zakup książki
Understanding Consumer Financial Behavior, W. Fred van Raaij
- Język
- Rok wydania
- 2016
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 133,82 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Understanding Consumer Financial Behavior
- Podtytuł
- Money Management in an Age of Financial Illiteracy
- Język
- angielski
- Autorzy
- W. Fred van Raaij
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 2016
- Oprawa
- twarda
- Liczba stron
- 301
- ISBN10
- 1137544244
- ISBN13
- 9781137544247
- Seria
- Tagi
- Biznes, Tematyka psychologiczna, Nauka, Finanse, Aspekty psychologiczne, Wiedza finansowa, Zachowania konsumenckie, Oszczędzanie
- Opis
- Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.