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This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).
Zakup książki
Cases in Consumer Behavior, Martha R. McEnally
- Język
- Rok wydania
- 2002
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 24,92 zł
Metody płatności
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- Tytuł
- Cases in Consumer Behavior
- Język
- angielski
- Autorzy
- Martha R. McEnally
- Wydawca
- Pearson College Div
- Rok wydania
- 2002
- Oprawa
- miękka
- Liczba stron
- 94
- ISBN10
- 0130665584
- ISBN13
- 9780130665584
- Seria
- Opis
- This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).