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In the 1990s, a new niche market emerged in the United States: gay and lesbian consumers were targeted by both mainstream and gay and lesbian producers. Selling Out asks: What is the relationship between this niche market and the social movement that works for gay and lesbian rights? Locating the niche market and social movement in the context of the rise of consumer culture and pictorial advertising and the rise of identity-based social movements over the course of the 20th century, Alexandra Chasin examines specific sites of intersection between them: the gay and lesbian press, advertising, boycotting, and the mechanisms of funding the movement.
Zakup książki
Selling Out, Alexandra Chasin
- Język
- Rok wydania
- 2000
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 21,26 zł
Metody płatności
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- Tytuł
- Selling Out
- Podtytuł
- The Gay and Lesbian Movement Goes to Market
- Język
- angielski
- Autorzy
- Alexandra Chasin
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 2000
- Oprawa
- miękka
- Liczba stron
- 368
- ISBN10
- 0312239262
- ISBN13
- 9780312239268
- Seria
- Kategorie
- Tagi
- Biznes, LGBTQ+, Społeczeństwo
- Opis
- In the 1990s, a new niche market emerged in the United States: gay and lesbian consumers were targeted by both mainstream and gay and lesbian producers. Selling Out asks: What is the relationship between this niche market and the social movement that works for gay and lesbian rights? Locating the niche market and social movement in the context of the rise of consumer culture and pictorial advertising and the rise of identity-based social movements over the course of the 20th century, Alexandra Chasin examines specific sites of intersection between them: the gay and lesbian press, advertising, boycotting, and the mechanisms of funding the movement.