Więcej o książce
This version of the text is comprised of a high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy.
Zakup książki
Strategic Management Cases, Charles W. L. Hill, Gareth R. Jones
- Język
- Rok wydania
- 2000
- Oprawa
- (miękka),
- Stan książki
- Uszkodzony
- Cena
- 12,30 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Strategic Management Cases
- Język
- angielski
- Autorzy
- Charles W. L. Hill, Gareth R. Jones
- Wydawca
- Houghton Mifflin Harcourt
- Rok wydania
- 2000
- Oprawa
- miękka
- Liczba stron
- 576
- ISBN10
- 0618071474
- ISBN13
- 9780618071470
- Seria
- Opis
- This version of the text is comprised of a high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy.