Kupujesz dokładnie tę książkę,która jest na zdjęciu.
Więcej o książce
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Zakup książki
Understanding Media Economics, Gillian Doyle
- Język
- Rok wydania
- 2002
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 12,33 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Understanding Media Economics
- Język
- angielski
- Autorzy
- Gillian Doyle
- Wydawca
- SAGE Publications Ltd
- Rok wydania
- 2002
- Oprawa
- miękka
- Liczba stron
- 184
- ISBN10
- 076196875X
- ISBN13
- 9780761968757
- Seria
- Tagi
- Biznes, Media masowe
- Opis
- Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.