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From Marginal to Mainstream

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Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

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From Marginal to Mainstream, Helen Edwards, Helen Chilton, Lynda Edwards

Język
Rok wydania
2023
Oprawa
(miękka),
Stan książki
Bardzo dobry
Cena
24,93 zł

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Tytuł
From Marginal to Mainstream
Język
angielski
Rok wydania
2023
Oprawa
miękka
Liczba stron
264
ISBN10
1398604313
ISBN13
9781398604315
Seria
Opis
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.