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Parametry
- 983 strony
- 35 godzin czytania
Więcej o książce
In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. This book starts from the premise that any firm, regardless of size, can compete globally. The challenge for today's manager is to identify and seize the opportunities most appropriate to their company. The text examines the main issues facing companies that want to compete successfully in the global marketplace. It combines coverage of the relevant theories with a practical approach to the issues.
Zakup książki
International Marketing, Hans Muhlbacher, Lee D. Dahringer, Helmuth Leihs
- Język
- Rok wydania
- 1999
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 30,22 zł
Metody płatności
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- Tytuł
- International Marketing
- Podtytuł
- A Global Perspective - Second Edition
- Język
- angielski
- Autorzy
- Hans Muhlbacher, Lee D. Dahringer, Helmuth Leihs
- Rok wydania
- 1999
- Oprawa
- miękka
- Liczba stron
- 983
- ISBN10
- 1861524560
- ISBN13
- 9781861524560
- Seria
- Tagi
- Opis
- In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. This book starts from the premise that any firm, regardless of size, can compete globally. The challenge for today's manager is to identify and seize the opportunities most appropriate to their company. The text examines the main issues facing companies that want to compete successfully in the global marketplace. It combines coverage of the relevant theories with a practical approach to the issues.