Obecnie nie mamy tej książki w magazynie
Więcej o książce
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad —au contraire. They have been presented at major industry conferences and some have even won awards —but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
Zakup książki
Copy paste, Joe La Pompe
- Język
- Rok wydania
- 2016
- Oprawa
- (twarda)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Copy paste
- Podtytuł
- How Advertising Recycles Ideas
- Autorzy
- Joe La Pompe
- Wydawca
- Gestalten
- Rok wydania
- 2016
- Oprawa
- twarda
- Liczba stron
- 228
- ISBN10
- 3899556909
- ISBN13
- 9783899556902
- Seria
- Kategorie
- Tagi
- Biznes, Tematyka psychologiczna, Poradniki, Sztuka, Ilustracje, Zdrowie, Tematyka mody, Finanse, Inspiracje, Kreatywność, Pieniądze, Zatrudnienie, Rękodzieło & DIY, Styl życia, Dom, Produktywność, Projektowanie graficzne, Bogactwo, Starzenie się, Piękno, Reklama i promocja, Prawo autorskie, Emerytura, Minimalizm, Sprzątanie
- Opis
- Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad —au contraire. They have been presented at major industry conferences and some have even won awards —but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.