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- 416 stron
- 15 godzin czytania
Więcej o książce
Online marketing guru Jim Sterne shows how to apply classic marketing principles to the Internet. He also explains how to take full advantage of the exciting new marketing opportunities presented by the latest Web technologies. Writing for non-techies, he provides just enough detail to help you understand the Web's vast potential as a marketing medium without overwhelming you. In straightfoward language, supplemented with fascinating case studies, he tells you what you need to know to:
Zakup książki
World Wide Web Marketing, Jim Sterne
- Język
- Rok wydania
- 1998
- Oprawa
- (miękka)
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- Tytuł
- World Wide Web Marketing
- Podtytuł
- Integrating the Web into Your Marketing Strategy
- Język
- angielski
- Autorzy
- Jim Sterne
- Wydawca
- WILEY
- Rok wydania
- 1998
- Oprawa
- miękka
- Liczba stron
- 416
- ISBN10
- 0471315613
- ISBN13
- 9780471315612
- Seria
- Kategorie
- Opis
- Online marketing guru Jim Sterne shows how to apply classic marketing principles to the Internet. He also explains how to take full advantage of the exciting new marketing opportunities presented by the latest Web technologies. Writing for non-techies, he provides just enough detail to help you understand the Web's vast potential as a marketing medium without overwhelming you. In straightfoward language, supplemented with fascinating case studies, he tells you what you need to know to: