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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)
Zakup książki
Powerlines, Steve Cone
- Język
- Rok wydania
- 2008
- Oprawa
- (twarda),
- Stan książki
- Uszkodzony
- Cena
- 9,63 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Powerlines
- Podtytuł
- Words That Sell Brands, Grip Fans, and Sometimes Change History
- Język
- angielski
- Autorzy
- Steve Cone
- Wydawca
- Bloomberg Press
- Rok wydania
- 2008
- Oprawa
- twarda
- Liczba stron
- 288
- ISBN10
- 1576603040
- ISBN13
- 9781576603048
- Seria
- Opis
- Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)