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Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will: - save big dollars on ads - attract long-term customers and build trust - improve customer service - encourage customer referrals - help plan effective, low-cost marketing events - form alliances with other small businesses - use the Internet effectively - and more
Zakup książki
Marketing Without Advertising, Salli Rasberry, Michael Phillips
- Język
- Rok wydania
- 2005
- Oprawa
- (miękka)
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- Tytuł
- Marketing Without Advertising
- Podtytuł
- Inspire Customers To Rave About Your Business & Create Lasting Success
- Język
- angielski
- Autorzy
- Salli Rasberry, Michael Phillips
- Wydawca
- Nolo
- Rok wydania
- 2005
- Oprawa
- miękka
- Liczba stron
- 240
- ISBN10
- 1413301843
- ISBN13
- 9781413301847
- Seria
- Kategorie
- Tagi
- Biznes
- Opis
- Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will: - save big dollars on ads - attract long-term customers and build trust - improve customer service - encourage customer referrals - help plan effective, low-cost marketing events - form alliances with other small businesses - use the Internet effectively - and more