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The changes caused by the Internet revolution in the last six years are the equivalent in scope, drama and impact on business to the first 100 years of the Industrial Revolution. If the last six years have changed the face of business so fundamentally, what will the next few bring?Those companies on the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can be all be altered overnight based on customer behaviour, feedback and suggestions.--Based on extensive research in North America, Europe and Asia - i.e. completely international--Covers many detailed case examples of cutting-edge practices by leading companies around the world: those in the forefront of their industry
Zakup książki
The Customer Revolution, Patricia B. Seybold, Ronni T. Marshak, Jeffrey M. Lewis
- Język
- Rok wydania
- 2001
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 33,70 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- The Customer Revolution
- Podtytuł
- How to Thrive When Your Customers Are in Control
- Język
- angielski
- Wydawca
- Random House Trade
- Rok wydania
- 2001
- Oprawa
- twarda
- Liczba stron
- 416
- ISBN10
- 0712669841
- ISBN13
- 9780712669849
- Seria
- Tagi
- Biznes
- Opis
- The changes caused by the Internet revolution in the last six years are the equivalent in scope, drama and impact on business to the first 100 years of the Industrial Revolution. If the last six years have changed the face of business so fundamentally, what will the next few bring?Those companies on the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can be all be altered overnight based on customer behaviour, feedback and suggestions.--Based on extensive research in North America, Europe and Asia - i.e. completely international--Covers many detailed case examples of cutting-edge practices by leading companies around the world: those in the forefront of their industry