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This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.
Zakup książki
Marketing Mistakes and Successes, Robert F. Hartley
- Język
- Rok wydania
- 2000
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 23 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Marketing Mistakes and Successes
- Język
- angielski
- Autorzy
- Robert F. Hartley
- Wydawca
- WILEY
- Rok wydania
- 2000
- Oprawa
- miękka
- Liczba stron
- 368
- ISBN10
- 0471370606
- ISBN13
- 9780471370604
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.