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Traversing the Traction Gap

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Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how to guide for startups to succeed.

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Traversing the Traction Gap, Geoffrey A. Moore, Bruce Cleveland

Język
Rok wydania
2019
Oprawa
(miękka)
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Tytuł
Traversing the Traction Gap
Język
angielski
Rok wydania
2019
Oprawa
miękka
Liczba stron
288
ISBN10
1635766249
ISBN13
9781635766240
Seria
Opis
Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how to guide for startups to succeed.