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- 744 strony
- 27 godzin czytania
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This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Zakup książki
Business Research Methods - Ninth Edition, Donald R. Cooper, Pamela S. Schindler
- Język
- Rok wydania
- 2005
- Oprawa
- (miękka),
- Stan książki
- Uszkodzony
- Cena
- 51,81 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Business Research Methods - Ninth Edition
- Język
- angielski
- Autorzy
- Donald R. Cooper, Pamela S. Schindler
- Wydawca
- McGraw-Hill Education
- Rok wydania
- 2005
- Oprawa
- miękka
- Liczba stron
- 744
- ISBN10
- 0071244301
- ISBN13
- 9780071244305
- Seria
- Kategorie
- Opis
- This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.