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The book delves into the evolution of the online advertising industry, revealing its transformation into a pervasive and corrupt system. Bob Hoffman argues that tracking-based advertising has escalated into a significant threat to democracy, characterizing it as a massive global fraud akin to organized crime. He highlights the complicity of major corporations and trade organizations, suggesting that this widespread normalization of unethical practices poses serious risks to society. Through this lens, the book critiques the integrity of modern advertising and its implications for consumers and democracy.
Zakup książki
Adscam, Bob Hoffman
- Język
- Rok wydania
- 2022
- Oprawa
- (miękka)
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- Tytuł
- Adscam
- Podtytuł
- How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy
- Język
- angielski
- Autorzy
- Bob Hoffman
- Wydawca
- Type A Group, LLC
- Rok wydania
- 2022
- Oprawa
- miękka
- Liczba stron
- 114
- ISBN10
- 0999230743
- ISBN13
- 9780999230749
- Seria
- Tagi
- Biznes
- Opis
- The book delves into the evolution of the online advertising industry, revealing its transformation into a pervasive and corrupt system. Bob Hoffman argues that tracking-based advertising has escalated into a significant threat to democracy, characterizing it as a massive global fraud akin to organized crime. He highlights the complicity of major corporations and trade organizations, suggesting that this widespread normalization of unethical practices poses serious risks to society. Through this lens, the book critiques the integrity of modern advertising and its implications for consumers and democracy.