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Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.
Zakup książki
The Theory and Practice of Revenue Management, Kalyan T. Talluri, Garrett J. van Ryzin
- Język
- Rok wydania
- 2005
- Oprawa
- (miękka)
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- Tytuł
- The Theory and Practice of Revenue Management
- Język
- angielski
- Wydawca
- Springer
- Rok wydania
- 2005
- Oprawa
- miękka
- Liczba stron
- 745
- ISBN10
- 0387243763
- ISBN13
- 9780387243764
- Seria
- Opis
- Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.