Więcej o książce
When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.
Zakup książki
Fewer, Bigger, Bolder, Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Język
- Rok wydania
- 2014
- Oprawa
- (twarda),
- Stan książki
- Bardzo dobry
- Cena
- 103,23 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Fewer, Bigger, Bolder
- Język
- angielski
- Autorzy
- Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Wydawca
- Penguin UK
- Rok wydania
- 2014
- Oprawa
- twarda
- Liczba stron
- 260
- ISBN10
- 024101400X
- ISBN13
- 9780241014004
- Seria
- Kategorie
- Tagi
- Biznes, Przemysł spożywczy
- Opis
- When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.