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How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it recealed, even when promoting products as innocuous as liprouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.
Zakup książki
Shanghai Posters, Jamie Cox, Anna Hestler
- Język
- Rok wydania
- 2005
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 83,79 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Shanghai Posters
- Podtytuł
- The Power of Advertising
- Język
- angielski
- Autorzy
- Jamie Cox, Anna Hestler
- Wydawca
- FormAsia
- Rok wydania
- 2005
- Oprawa
- twarda
- Liczba stron
- 148
- ISBN10
- 9627283959
- ISBN13
- 9789627283959
- Seria
- Tagi
- Biznes, Chiny, Reklama i promocja
- Opis
- How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it recealed, even when promoting products as innocuous as liprouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.