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Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.
Zakup książki
Customer Obsession, Ad Nederlof, Dr. Jon Anton
- Język
- Rok wydania
- 2002
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 23,05 zł
Metody płatności
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- Tytuł
- Customer Obsession
- Podtytuł
- Your Roadmap to Profitable CRM
- Język
- angielski
- Autorzy
- Ad Nederlof, Dr. Jon Anton
- Wydawca
- Anton Press
- Rok wydania
- 2002
- Oprawa
- miękka
- Liczba stron
- 244
- ISBN10
- 097196520X
- ISBN13
- 9780971965201
- Seria
- Opis
- Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.