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The Death of Fashion

The Passage Rite of Fashion in the Show Window

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When, for a few weeks each year, Western fashion victims become red-hot with excitement waiting for the fashion sales to take place, they are unconsciously following an ancient sacrificial ritual. Just as in ancient Greece, the God of Fertility had to be killed during the Dionysia in order to be resurrected, the season s fashion has today to be symbolically sacrificed in order for the shop windows to be filled with something new. Harald Gruendl, who with EOOS designs shopping temples for such as Armani and Adidas, here observes the death and resurrection of fashion in the shop windows of Paris, London, New York, Hamburg and Vienna at sales time. In his book he shows why archaic scenes of darkness, nakedness and chaos briefly dominate the shopping streets of the fashion metropolises, and why people buy (and have to).

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The Death of Fashion, Harald Gründl

Język
Rok wydania
2007
Oprawa
(twarda)
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Tytuł
The Death of Fashion
Podtytuł
The Passage Rite of Fashion in the Show Window
Język
angielski
Wydawca
Springer
Rok wydania
2007
Oprawa
twarda
Liczba stron
300
ISBN10
3211498540
ISBN13
9783211498545
Seria
Opis
When, for a few weeks each year, Western fashion victims become red-hot with excitement waiting for the fashion sales to take place, they are unconsciously following an ancient sacrificial ritual. Just as in ancient Greece, the God of Fertility had to be killed during the Dionysia in order to be resurrected, the season s fashion has today to be symbolically sacrificed in order for the shop windows to be filled with something new. Harald Gruendl, who with EOOS designs shopping temples for such as Armani and Adidas, here observes the death and resurrection of fashion in the shop windows of Paris, London, New York, Hamburg and Vienna at sales time. In his book he shows why archaic scenes of darkness, nakedness and chaos briefly dominate the shopping streets of the fashion metropolises, and why people buy (and have to).