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This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
Zakup książki
Key Marketing Concepts, Mike Meldrum, Malcolm McDonald
- Język
- Rok wydania
- 1995
- Oprawa
- (miękka),
- Stan książki
- Uszkodzony
- Cena
- 29,12 zł
Metody płatności
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- Tytuł
- Key Marketing Concepts
- Język
- angielski
- Autorzy
- Mike Meldrum, Malcolm McDonald
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 1995
- Oprawa
- miękka
- Liczba stron
- 320
- ISBN10
- 0333645634
- ISBN13
- 9780333645635
- Seria
- Opis
- This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.