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Unleashing Innovation

How Whirlpool Transformed an Industry

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In publications such as BusinessWeek and Fast Company , the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.

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Unleashing Innovation, Nancy Tennant Snyder

Język
Rok wydania
2008
Oprawa
(twarda)
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Tytuł
Unleashing Innovation
Podtytuł
How Whirlpool Transformed an Industry
Język
angielski
Rok wydania
2008
Oprawa
twarda
Liczba stron
272
ISBN10
0470192402
ISBN13
9780470192405
Seria
Opis
In publications such as BusinessWeek and Fast Company , the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.