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Parametry
- 247 stron
- 9 godzin czytania
Więcej o książce
EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.
Zakup książki
Easyjet, Lois Jones
- Język
- Rok wydania
- 2007
- Oprawa
- (miękka)
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- Tytuł
- Easyjet
- Podtytuł
- The Story of Britain's Biggest Low-Cost Airline
- Język
- angielski
- Autorzy
- Lois Jones
- Wydawca
- Aurum Pr Ltd
- Rok wydania
- 2007
- Oprawa
- miękka
- Liczba stron
- 247
- ISBN10
- 1845132475
- ISBN13
- 9781845132477
- Seria
- Kategorie
- Opis
- EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.