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The Handbook of Key Customer Relationship Management

The Definitive Guide to Winning, Managing and Developing Key Account Business

Parametry

  • 401 stron
  • 15 godzin czytania

Więcej o książce

(Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.

Zakup książki

The Handbook of Key Customer Relationship Management, Richard Webb, Ken Burnett

Język
Rok wydania
2000
Oprawa
(twarda)
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Tytuł
The Handbook of Key Customer Relationship Management
Podtytuł
The Definitive Guide to Winning, Managing and Developing Key Account Business
Język
angielski
Wydawca
Ft Pr
Rok wydania
2000
Oprawa
twarda
Liczba stron
401
ISBN10
0273650319
ISBN13
9780273650317
Seria
Tagi
Biznes, USA
Opis
(Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.