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Small Actions, Big Difference

Leveraging Corporate Sustainability to Drive Business and Societal Value

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Despite dire warnings about global warming, carbon emissions by the world's largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources. So what separates the best from the rest? In one word, the answer is ownership : companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues: a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits. Based on interviews with 25 global multinational corporations as well as employees, middle managers, and senior leaders across multiple sectors, this is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use.v=y7DiA...

Zakup książki

Small Actions, Big Difference, C.B. Bhattacharya

Język
Rok wydania
2019
Oprawa
(miękka)
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Tytuł
Small Actions, Big Difference
Podtytuł
Leveraging Corporate Sustainability to Drive Business and Societal Value
Język
angielski
Wydawca
Routledge
Rok wydania
2019
Oprawa
miękka
Liczba stron
216
ISBN10
0367337568
ISBN13
9780367337568
Seria
Opis
Despite dire warnings about global warming, carbon emissions by the world's largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources. So what separates the best from the rest? In one word, the answer is ownership : companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues: a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits. Based on interviews with 25 global multinational corporations as well as employees, middle managers, and senior leaders across multiple sectors, this is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use.v=y7DiA...