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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
Zakup książki
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Paharia Rajat
- Język
- Rok wydania
- 2013
- Oprawa
- (twarda)
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- Tytuł
- Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Podtytuł
- How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Język
- angielski
- Autorzy
- Paharia Rajat
- Rok wydania
- 2013
- Oprawa
- twarda
- Liczba stron
- 304
- ISBN10
- 0071813373
- ISBN13
- 9780071813372
- Seria
- Kategorie
- Tagi
- Biznes, Technologia, Przywództwo, Komunikacja, Marketing i PR, Szkolenie, Reklama i promocja, Kultura korporacyjna, Zachowania konsumenckie, Big Data, Ekonomia behawioralna
- Opis
- The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.