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"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Zakup książki
Business Marketing, F. Robert Dwyer, Jr. Stephen B. Casstleberry / John F. Tanner
- Język
- Rok wydania
- 2007
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 23,13 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Business Marketing
- Podtytuł
- Connecting Strategy, Relationships, And Learning - Fourth Edition, International Edition
- Język
- angielski
- Wydawca
- McGraw-Hill
- Rok wydania
- 2007
- Oprawa
- miękka
- Liczba stron
- 736
- ISBN10
- 0071263438
- ISBN13
- 9780071263436
- Seria
- Tagi
- Marketing i PR
- Opis
- "Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.