Więcej o książce
The ARF Listening Playbook is the go to guide for understanding the newest, and potentially most important advance in market research - listening to customer conversations. The Playbook answers four key questions being asked today - what is listening, how is it used, how is it done, and where is it going? Written by Advertising Research Foundation experts, they explain how listening helps brands achieve the full range of marketing objectives, from finding new customers through loyalty. This comprehensive book teaches through 35+ case studies and many examples. Complete with over 70 vendor profiles, glossary and index, The ARF Listening Playbook gives all readers the research and practical foundation necessary to leverage listening for their brand's growth.
Zakup książki
The ARF Listening Playbook, M. D. Stephen a. Rappaport
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka),
- Stan książki
- Bardzo dobry
- Cena
- 157,58 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- The ARF Listening Playbook
- Język
- angielski
- Autorzy
- M. D. Stephen a. Rappaport
- Wydawca
- Lulu.com
- Rok wydania
- 2010
- Oprawa
- miękka
- Liczba stron
- 248
- ISBN10
- 0557287790
- ISBN13
- 9780557287796
- Seria
- Tagi
- Opis
- The ARF Listening Playbook is the go to guide for understanding the newest, and potentially most important advance in market research - listening to customer conversations. The Playbook answers four key questions being asked today - what is listening, how is it used, how is it done, and where is it going? Written by Advertising Research Foundation experts, they explain how listening helps brands achieve the full range of marketing objectives, from finding new customers through loyalty. This comprehensive book teaches through 35+ case studies and many examples. Complete with over 70 vendor profiles, glossary and index, The ARF Listening Playbook gives all readers the research and practical foundation necessary to leverage listening for their brand's growth.