Kupujesz dokładnie tę książkę,która jest na zdjęciu.
Więcej o książce
SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.
Zakup książki
Spinning the Bottle, Harvey Posert, Paul Franson
- Język
- Rok wydania
- 2004
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 58,99 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Spinning the Bottle
- Język
- angielski
- Autorzy
- Harvey Posert, Paul Franson
- Wydawca
- Board & Bench Pub
- Rok wydania
- 2004
- Oprawa
- miękka
- Liczba stron
- 220
- ISBN10
- 0974756601
- ISBN13
- 9780974756608
- Seria
- Kategorie
- Opis
- SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.