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Strategic Management

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  • 1088 stron
  • 39 godzin czytania

Więcej o książce

Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, Architecture of Strategy framework. The nautre of strategic management is changing in such a way that all managers, regardless of organizational level or functional speciality, are becoming move involved in helping formulate and implement strategies for the entire businss. Every Case was selected because it illustrated this concept in practice.

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Strategic Management, Alex Miller

Język
Rok wydania
1997
Oprawa
(twarda)
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Tytuł
Strategic Management
Język
angielski
Rok wydania
1997
Oprawa
twarda
Liczba stron
1088
ISBN10
0070430144
ISBN13
9780070430143
Seria
Opis
Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, Architecture of Strategy framework. The nautre of strategic management is changing in such a way that all managers, regardless of organizational level or functional speciality, are becoming move involved in helping formulate and implement strategies for the entire businss. Every Case was selected because it illustrated this concept in practice.