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What Customers Really Want

How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

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Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.

Zakup książki

What Customers Really Want, Scott McKain

Język
Rok wydania
2006
Oprawa
(miękka),
Stan książki
Uszkodzony
Cena
37,95 zł

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Tytuł
What Customers Really Want
Podtytuł
How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
Język
angielski
Rok wydania
2006
Oprawa
miękka
Liczba stron
195
ISBN10
0785288368
ISBN13
9780785288367
Seria
Opis
Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.