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Parametry
- 260 stron
- 10 godzin czytania
Więcej o książce
There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing 'nice to do' with 'return on investment' allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market.
Zakup książki
Unleash Different, Richard Donovan
- Język
- Rok wydania
- 2018
- Oprawa
- (twarda),
- Stan książki
- Bardzo dobry
- Cena
- 35,79 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Unleash Different
- Podtytuł
- Achieving Business Success Through Disability
- Język
- angielski
- Autorzy
- Richard Donovan
- Wydawca
- ECW Press
- Rok wydania
- 2018
- Oprawa
- twarda
- Liczba stron
- 260
- ISBN10
- 1770414487
- ISBN13
- 9781770414488
- Seria
- Kategorie
- Tagi
- Biznes, Przywództwo, Marketing i PR, Zatrudnienie, Niepełnosprawność, Osoby z niepełnosprawnością
- Opis
- There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing 'nice to do' with 'return on investment' allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market.