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The authors not only provide students with the basics of sales management and what is involved in personal selling but also make it practical and interesting as well. Each chapter begins with short vignettes and features role-playing exercises to challenge and motivate pupils. Extensive references pertaining to the practice of major companies are extremely helpful when interviewing and add realism and credibility. New topics include: account and territory management, evaluating overall sales force performances, controlling individual salespeople and much more.
Zakup książki
Sales Management, Douglas J. Dalrymple, William L. Cron
- Język
- Rok wydania
- 1991
- Oprawa
- (twarda),
- Stan książki
- Uszkodzony
- Cena
- 30,39 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Sales Management
- Podtytuł
- Concepts and Cases - Fourth Edition
- Język
- angielski
- Autorzy
- Douglas J. Dalrymple, William L. Cron
- Wydawca
- WILEY
- Rok wydania
- 1991
- Oprawa
- twarda
- Liczba stron
- 784
- ISBN10
- 0471532495
- ISBN13
- 9780471532491
- Seria
- Tagi
- Opis
- The authors not only provide students with the basics of sales management and what is involved in personal selling but also make it practical and interesting as well. Each chapter begins with short vignettes and features role-playing exercises to challenge and motivate pupils. Extensive references pertaining to the practice of major companies are extremely helpful when interviewing and add realism and credibility. New topics include: account and territory management, evaluating overall sales force performances, controlling individual salespeople and much more.