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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Zakup książki
Essentials of Marketing Communications, Jim Blythe
- Język
- Rok wydania
- 2006
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 26,79 zł
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- Tytuł
- Essentials of Marketing Communications
- Podtytuł
- Third Edition
- Język
- angielski
- Autorzy
- Jim Blythe
- Wydawca
- Pearson College Div
- Rok wydania
- 2006
- Oprawa
- miękka
- Liczba stron
- 332
- ISBN10
- 027370205X
- ISBN13
- 9780273702054
- Seria
- Kategorie
- Tagi
- Biznes, Marketing i PR
- Opis
- Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.