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Change the way your organisation perceives Google Analytics – This book puts you in control of your data showing you how to use Google Analytics strategically in ways that connect directly with your company’s bottom line. Aimed at data managers and senior analysts, it provides detailed guidance on the entire process of building a data-driven environment using Google Analytics and then applying it to produce real-world insights.
Zakup książki
Successful Analytics, Brian Clifton, Avinash Kaushik
- Język
- Rok wydania
- 2015
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 26,79 zł
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- Tytuł
- Successful Analytics
- Podtytuł
- Gain Business Insights by Managing Google Analytics
- Język
- angielski
- Autorzy
- Brian Clifton, Avinash Kaushik
- Wydawca
- Advanced Web Metrics
- Rok wydania
- 2015
- Oprawa
- miękka
- Liczba stron
- 336
- ISBN10
- 1910591009
- ISBN13
- 9781910591000
- Seria
- Tagi
- Biznes
- Opis
- Change the way your organisation perceives Google Analytics – This book puts you in control of your data showing you how to use Google Analytics strategically in ways that connect directly with your company’s bottom line. Aimed at data managers and senior analysts, it provides detailed guidance on the entire process of building a data-driven environment using Google Analytics and then applying it to produce real-world insights.