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Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to “think conceptually”, it is also important to “do conceptually”; a concept must be executable (doable). In order to attract and bind your consumer, your concept becomes vital for your success.Concept Code guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer’s mind and how this functions in to make your concept successful.
Zakup książki
Concept Code, Gaby Crucq-Toffolo, Sanne Knitel
- Język
- Rok wydania
- 2016
- Oprawa
- (miękka),
- Stan książki
- Bardzo dobry
- Cena
- 28,59 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Concept Code
- Podtytuł
- How to Create Meaningful Concepts
- Język
- angielski
- Autorzy
- Gaby Crucq-Toffolo, Sanne Knitel
- Wydawca
- Laurence King Publishing
- Rok wydania
- 2016
- Oprawa
- miękka
- ISBN10
- 9063694326
- ISBN13
- 9789063694326
- Seria
- Tagi
- Opis
- Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to “think conceptually”, it is also important to “do conceptually”; a concept must be executable (doable). In order to attract and bind your consumer, your concept becomes vital for your success.Concept Code guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer’s mind and how this functions in to make your concept successful.