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Parametry
- 284 strony
- 10 godzin czytania
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A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
Zakup książki
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms, Andrea Phillips
- Język
- Rok wydania
- 2012,
- Stan książki
- Dobry
- Cena
- 37,59 zł
Metody płatności
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- Tytuł
- A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
- Język
- angielski
- Autorzy
- Andrea Phillips
- Rok wydania
- 2012
- Liczba stron
- 284
- ISBN10
- 0071791523
- ISBN13
- 9780071791526
- Seria
- Kategorie
- Opis
- A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.