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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.
Zakup książki
Successful Marketing Strategies for High-Tech Firms, Eric Viardot
- Język
- Rok wydania
- 2004
- Oprawa
- (twarda),
- Stan książki
- Bardzo dobry
- Cena
- 28,59 zł
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- Tytuł
- Successful Marketing Strategies for High-Tech Firms
- Podtytuł
- Third Edition
- Język
- angielski
- Autorzy
- Eric Viardot
- Wydawca
- Artech House Publishers
- Rok wydania
- 2004
- Oprawa
- twarda
- Liczba stron
- 326
- ISBN10
- 1580537006
- ISBN13
- 9781580537001
- Seria
- Kategorie
- Tagi
- Biznes, USA, Technologia, Marketing i PR
- Opis
- This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.