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Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go. Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.
Zakup książki
Advertising in a Digital Age, Gabriela Taylor
- Język
- Rok wydania
- 2012
- Oprawa
- (miękka)
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- Tytuł
- Advertising in a Digital Age
- Podtytuł
- Best Practices & Tips for Paid Search and Social Media Advertising
- Język
- angielski
- Autorzy
- Gabriela Taylor
- Rok wydania
- 2012
- Oprawa
- miękka
- Liczba stron
- 172
- ISBN10
- 1480049611
- ISBN13
- 9781480049611
- Seria
- Opis
- Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go. Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.