Obecnie nie mamy tej książki w magazynie
Więcej o książce
Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
Zakup książki
Design for Response, David J. Katz, Leslie H. Sherr
- Język
- Rok wydania
- 1998
- Oprawa
- (twarda)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Design for Response
- Podtytuł
- Creative Direct Marketing That Works
- Język
- angielski
- Autorzy
- David J. Katz, Leslie H. Sherr
- Wydawca
- Rockport Pub
- Rok wydania
- 1998
- Oprawa
- twarda
- Liczba stron
- 141
- ISBN10
- 1564963802
- ISBN13
- 9781564963802
- Seria
- Opis
- Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.