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- 672 strony
- 24 godziny czytania
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Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
Zakup książki
Marketing Research, Alvin C. Burns, Ronald F. Bush
- Język
- Rok wydania
- 2003
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 105,99 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Marketing Research
- Podtytuł
- Online Research Applications - Fourth Edition, SPSS 11.0 Included, United States Edition
- Język
- angielski
- Autorzy
- Alvin C. Burns, Ronald F. Bush
- Wydawca
- Prentice Hall
- Rok wydania
- 2003
- Oprawa
- twarda
- Liczba stron
- 672
- ISBN10
- 0130351350
- ISBN13
- 9780130351357
- Seria
- Kategorie
- Opis
- Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.