Więcej o książce
"Email, Social Marketing and the Art of Storytelling is an insightful guide for organizations making the shift from yesterday's approach to branding - a story the firm tells - to what branding is today : an interactive co-creation with the user community." Stephen Denning, Author of The Leader's Guide to Radical Management and The Leader's Guide to Storytelling. "John Sadowsky has emerged as a voice with profound understanding of communication in the 21st century." Seth Kahan, Author of Getting Change Right and Expert Blogger for Fast Company. "Powerful, clear, practical, and insightful" Guy Kawasaki, Author of Enchantment: The Art of Changing Hearts, Minds, and Actions. "This book will change the way you approach email and social marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand." Nick Heys, Founder and CEO, Emailvision.
Zakup książki
Email, Social Marketing and the Art of Storytelling, John Sadowsky
- Język
- Rok wydania
- 2011
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 41,19 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Email, Social Marketing and the Art of Storytelling
- Język
- angielski
- Autorzy
- John Sadowsky
- Wydawca
- ALTAL
- Rok wydania
- 2011
- Oprawa
- miękka
- Liczba stron
- 224
- ISBN10
- 2916736190
- ISBN13
- 9782916736198
- Seria
- Tagi
- Marketing i PR
- Opis
- "Email, Social Marketing and the Art of Storytelling is an insightful guide for organizations making the shift from yesterday's approach to branding - a story the firm tells - to what branding is today : an interactive co-creation with the user community." Stephen Denning, Author of The Leader's Guide to Radical Management and The Leader's Guide to Storytelling. "John Sadowsky has emerged as a voice with profound understanding of communication in the 21st century." Seth Kahan, Author of Getting Change Right and Expert Blogger for Fast Company. "Powerful, clear, practical, and insightful" Guy Kawasaki, Author of Enchantment: The Art of Changing Hearts, Minds, and Actions. "This book will change the way you approach email and social marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand." Nick Heys, Founder and CEO, Emailvision.