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Using a real company case history, Norton Paley explains the techniques of building a strategic business plan; he then shows you how to develop a one-year tactical section and link it to the strategic section. Further case studies of companies facing severe competitive problems show how they developed successful strategies for winning through. the book ends with valuable checklists for developing competitive strategies and help topics.
Zakup książki
Successful Business Planning, Norton Paley
- Język
- Rok wydania
- 2004
- Oprawa
- (miękka)
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- Tytuł
- Successful Business Planning
- Podtytuł
- Energizing Your Company's Potential
- Język
- angielski
- Autorzy
- Norton Paley
- Wydawca
- Thorogood
- Rok wydania
- 2004
- Oprawa
- miękka
- Liczba stron
- 424
- ISBN10
- 1854182773
- ISBN13
- 9781854182777
- Seria
- Tagi
- Biznes
- Opis
- Using a real company case history, Norton Paley explains the techniques of building a strategic business plan; he then shows you how to develop a one-year tactical section and link it to the strategic section. Further case studies of companies facing severe competitive problems show how they developed successful strategies for winning through. the book ends with valuable checklists for developing competitive strategies and help topics.