Parametry
- 384 strony
- 14 godzin czytania
Więcej o książce
As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations. Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.
Zakup książki
Revealing the Corporation, John M.T. Balmer
- Język
- Rok wydania
- 2003
- Oprawa
- (miękka)
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Revealing the Corporation
- Podtytuł
- Perspectives on Identity, Image, Reputation, Corporate Branding & Corporate Level Marketing
- Język
- angielski
- Autorzy
- John M.T. Balmer
- Wydawca
- Routledge
- Rok wydania
- 2003
- Oprawa
- miękka
- Liczba stron
- 384
- ISBN10
- 041528421X
- ISBN13
- 9780415284219
- Seria
- Kategorie
- Opis
- As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations. Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.