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Parametry
- 312 stron
- 11 godzin czytania
Więcej o książce
Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.
Zakup książki
Design in Business, Margaret Bruce, John Bessant
- Język
- Rok wydania
- 2001
- Oprawa
- (miękka)
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Metody płatności
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- Tytuł
- Design in Business
- Podtytuł
- Strategic Innovation Through Design
- Język
- angielski
- Autorzy
- Margaret Bruce, John Bessant
- Wydawca
- Pearson Education Limited
- Rok wydania
- 2001
- Oprawa
- miękka
- Liczba stron
- 312
- ISBN10
- 0273643746
- ISBN13
- 9780273643746
- Seria
- Kategorie
- Opis
- Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.