New Directions in Anthropology - 32: Tourism, Magic and Modernity

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David Picard re-thinks basic tourism theory through the lens of the garden as a metaphor and of magic as a guiding concept. Original, innovative, scholarly, often unsettling and deeply ethnographic. Edward M. Bruner, University of Illinois[A] brilliant reading of the key metaphors of 'magic', the 'garden' and 'paradise', . . . a rare, psychoanalytically informed examination of the intimate contours of tourist experience and the types of society it brings about in destinations. Dean MacCannell, University of California, Davis Drawing from extended fieldwork in La R union, in the Indian Ocean, the author suggests an innovative re-reading of different concepts of magic that emerge in the global cultural economics of tourism. Following the making and unmaking of the tropical island tourism destination of La R union, he demonstrates how destinations are transformed into magical pleasure gardens in which human life is cultivated for tourist consumption. Like a gardener would cultivate flowers, local development policy, nature conservation and museum initiatives dramatise local social life so as to evoke modernist paradigms of time, beauty and nature. Islanders who live in this 'human garden' are thus placed in the ambivalent role of 'human flowers', embodying ideas of authenticity and biblical innocence, but also of history and social life in perpetual creolisation. DAVID PICARD is a Senior Research Fellow at the Centre for Research in Anthropology (CRIA) at New University of Lisbon (FCSH-UNL), Portugal. He holds a PhD in anthropology from the University of La R union and has been a Visiting Scholar at the University of California, Berkeley.